Make new friends, but keep the old: 3 opportunities for uncovering revenue from your existing customers

by Jordan Elkind
The prevailing challenge that anyone, not just marketers, will always run up against is the issue of having to prioritize a seemingly infinite number of plans against a very finite arsenal of resources — be it time, money, manpower or simply brainpower. And retailers committed to evolving with the ever-changing landscape of marketing demands have to regularly (and quickly) f ...Read the full article