Street Fight Executive Survey: National-to-Local Marketers’ Top Pain Points Center on Integration

In a recent survey of brand marketing executives conducted by Street Fight, nearly half of those who responded said they spend 1/3 or more of their digital marketing dollars to support their branch offices, franchises, and distributors — and 40% of them expect that budget mix to increase. But outside of email marketing, these enterprise brands are struggling to make digital as ...Read the full article