Sweden’s publishers are joining forces to simultaneously block ad-block users

Fed up with the accelerating growth in ad blockers, 90 percent of Sweden’s publishers (about 20) plan to collectively block the ad blockers during the month of August. The IAB, which is spearheading the effort, is also trying to improve advertising by standardizing formats. The IAB started thinking about the initiative more than a year ago, when 20 percent of people blocked ad ...Read the full article