A Beginner’s Guide to Segmentation in Google Analytics

15 March 2016 BY Paul Hunter Estimated reading time: 5 minutes, 48 seconds Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which is a great way of diving deep into your data. It can give you a much greater understanding of how visitors are using your website and provides a much more accurate ...Read the full article