BLUF: 4 Examples of High-impact Copy Inspired By this Military Tactic [+ Free Downloadable Worksheet]

Imagine you’re tapping out a telegraph the next time you write your landing page copy. Image by Everett Collection via Shutterstock. Right before the Titanic sank, at around 1:00 a.m. on April 15, 1912, somebody sent the following telegram, an incredible — albeit sad — example of BLUF (Bottom Line Up Front): CQD CQD SOS SOS = FROM MGY (RMS TITANIC) = WE HAVE STRUCK ICEBERG ...Read the full article