Google Analytics launches 360 Suite, promises a better view of the “complete customer journey”

by Christopher Ratcliff
Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium Analytics users, which promise to help better take advantage of customer behaviour “in the moment.” With companies swimming in data from an infinite number of channels, it’s harder than ever to get a genuinely complete view of the customer journey.Read the full article