Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more

by Ginny Marvin
Google is unwrapping a suite of products aimed at bringing simplicity to the often laborious work of unifying and syndicating marketing and advertising data across channels for large organizations. It’s not necessarily a novel effort — Oracle, Adobe, even Facebook’s Atlas are in this mix — but the suite’s native integrations with AdWords and DoubleClick make it particularly n ...Read the full article