Lord & Taylor Instagram influencer crosses the line, retailer gets spanked by FTC

by Greg Sterling
Last year, fashion retailer Lord & Taylor ran an aggressive and very effective Instagram influencer campaign to sell its new fashion line. It paid 50 fashion bloggers to post pictures of themselves on Instagram wearing the identical dress. It was part of a larger campaign to introduce the retailer’s Design Lab collection. The social campaign was a big success and the dress sold out.Read the full article