The Mobile Web Sucks. Is Google AMP the Solution?

by Dillon Baker
Google wants to make the web great again. Weirdly, that’s how Richard Gingras, head of news at Google, ended the product launch video for Google’s Accelerated Mobile Pages (AMP) Project. I’m sure I’m not the only one who immediately thought of a certain presidential candidate when I heard that. It’s common knowledge that the mobile web sucks.Read the full article

Accelerated Mobile Pages Project

For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.