To raise awareness, Honey Nut Cheerios drops the bee

Buzz the Bee is disappearing. Honey Nut Cheerios is stripping the boxes of its bee mascot to raise awareness for the steep decline in the world’s bee population. To coincide with the five month campaign, which is only in Canada, General Mills has launched the hashtag #BringBackTheBees and a website to inform people about the plight.Read the full article

Honey Nut Cheerios - #BringBackTheBees

It’s time to help a friend in need. Bees are disappearing by the millions and honey isn’t the only thing we’re in danger of losing. Bees are responsible for 1 in 3 bites of food we eat. Join us in our mission to bring back the bees and help us reach our goal of giving away 35 million wildflower seeds – one for every Canadian. Visit to get your free seeds and share this video with #BringBackTheBees to help spread the message. A special thanks to Choir! Choir! Choir! for their music, as well as to the following organizations and individuals for helping the animals featured in the video: Humane Society of the US Amboseli Trust for Elephants The Vegan Firefighter Aquila Safari Cameron Dietrich & Colin Sutton Katarina Kovacikova and TV JOJ San Diego Zoo