Why brand building depends on the imbalances in people’s lives

Sociological savant Martin Lindstrom is one of the most inventive and forward-thinking marketers on the planet. The author of seminal books such as Brandwashed, his new book Small Data: The Tiny Clues That Uncover Huge Trends is already a best-selling smash. In this exciting book, Lindstrom describes how “emotional DNA” is the key to the new wave of marketing.Read the full article

Office Hours with Martin Lindstrom

Mark Schaefer hosts best-selling author Martin Lindstrom on this fascinating interview about "small data" and the psychology of branding. How does social media aid in the brand sleuthing of today? What can Martin tell from your profile picture alone? How do you apply small data to big businesses? How do you create a brand from refrigerator magnets? Don't miss these fascinating marketing insights!