Google Analytics 360 Suite Hints at a New Future for Digital User Experience

Available now in limited beta, Google’s Analytics 360 Suite announces itself as an enterprise analytics/advertising solution for a multi-screen world. But it’s the potential it brings for digital user experiences that’s got my mind racing. Here’s the recap on what’s happened. Google’s enterprise ‘stack’ (Google Tag Manager, Google Analytics Premium, DoubleClick, Adometry) is ...Read the full article