Hilton is trawling for millennials on Snapchat

by Tanya Dua
With a typical customer aged over 35 and traveling on business, Hilton Hotels knows it has to connect with a younger demographic more likely to crash at an Airbnb when hitting the music festival circuit. Enter Snapchat, naturally. The brand made its Snapchat debut last month, offering fans behind-the-scenes peeks and content from a concert with Jason Derulo at the Hilton Bayfr ...Read the full article