Measuring the B2B Customer Journey: SmartBear CMO Bryan Semple on Marketing Smarts [Podcast]

Bryan Semple is chief marketing officer at SmartBear, a company that specializes in automation, development, and monitoring tools to build better software and applications. I invited Bryan to Marketing Smarts to talk about the evolving B2B customer journey and how modern marketers can measure the impact of their efforts.Read the full article