Programmatic comes to Snapchat and Instagram influencer campaigns

by Yuyu Chen
Brands are increasingly turning to power users on Snapchat and Instagram for influencer marketing campaigns, but that’s often a time-intensive process. Like much else in advertising, it’s an area ripe for automation. That is the idea behind Gnack, a Texas-based startup that unveiled its plan to integrate the three at South by Southwest this week.Read the full article