Why ‘Entertainment Tonight’ is ‘obsessed’ by potential of Facebook video

CBS’s celebrity news series “Entertainment Tonight” gets 5 million viewers on TV every evening. But in an effort to reach a younger demographic, the program has embraced the distributed-content model — which now also means publishing more video to Facebook. While it has more than 4.2 million Facebook fans, “Entertainment Tonight” is relatively new to publishing video to the social network.Read the full article