Win of the Week – Add Some Psychology to Those Keywords

by Sarah Burns
Can you guess which ad won? So, before revealing which ad won, let me just point out the ways in which they are similar, simply because the similarities are compelling for those that subscribe to a “Keywords & Deals” mentality: Both items have the same, keyword-rich headline Both repeat the keyword phrase “John Deer Party Supplies” once within the body copy Neither ad offers up an.Read the full article