App install spend up 150 percent yet costs down, push-enabled users 2X more engaged — [reports]

by Greg Sterling
Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks. The app acquisition data comes from Kenshoo, which looked at key trends in 2015. The engagement and retention benchmarks come from Localytics, which reported aggregated data from across its customer base.Read the full article