Award-Winning Video Campaigns Are Also Delivering Business Results

by Greg Jarboe
Warc recently announced the 2016 results of its annual ranking of the world’s best marketing campaigns according to their business impact. The Warc 100 rankings are based on a very different methodology developed in consultation with King’s College London that tracks advertising competitions around the world which require entrants to show the business impact of a campaign, rath ...Read the full article

Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6)

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you think? Please share & comment! This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive. Filmed in Spain on a closed-off landing field at sunrise in one take. Directed by Andreas Nilsson Soundtrack by Enya: Only Time More about Volvo Dynamic Steering: http://volvotrucks.com/fm Don't miss coming films and other exciting material: https://www.facebook.com/VolvoTrucks https://twitter.com/VolvoTrucks See the Teaser with Jean-Claude Van Damme and the technician behind the new steering: http://youtu.be/Yatg89gi0nM


Always #LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." So tell us... what do YOU do #LikeAGirl? For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Find out more at http://www.always.com/en-us/likeagirl.aspx Facebook - http://www.facebook.com/always Twitter - http://twitter.com/Always


Honey Maid: This is Wholesome :30 TV Commercial | Official

No matter how things change, what makes us wholesome never will.


The Mega Huge Football Game Ad Newcastle Could've Made

At Newcastle, we don't believe in making multi-million dollar Mega Football Game Ads. We do believe in creating multi-hundred dollar storyboards about them. http://www.IfWeMadeIt.com


Penny The Pirate Eye Test | OPSM

One in six Australian children have a vision problem, so OPSM created Penny the Pirate - A free storybook to help you screen your child's vision. Get one now!