Crowdfunding as a Native Advertising Channel

by Philip Tomlinson
Another post about a talk at RDV_MARKETING from the guys from Alexandre Boucherot from ulule.com. Ulule is a crowdfunding platform that has been available to Canadians for about a year. Types of Crowfunding There are three types. The first is the standard type like Kickstarter, Users give you money in exchange for perks. The next offers equity. That means that users get a cut of your profits.Read the full article