Day in the Life: Vevo’s CRO swims, parents and preps for a new subscription model

by Brian Braiker
Over drinks recently, Vevo CRO Nic Jones was discussing the music video service’s relationship with YouTube. The bartender, placing a Bloody Mary on the table in front of him paused. “Wait, what is the difference between Vevo and YouTube?” he asked. “I thought they were the same thing.” This exchange, in a nutshell, is Vevo’s (and Jones’s) big challenge.Read the full article