Gatorade expands into digital fitness with smart-cap bottle design

by Yuyu Chen
The global market for wearable fitness technology is estimated to reach $12.44 billion by 2022, a trend that isn’t missed by brands that target athletes, from Adidas to Under Armour — and now Gatorade. As athletes are increasingly using wearable devices to track diet, measure heart rate and time training, Gatorade is developing a microchip-fitted smart-cap bottle and sweat pat ...Read the full article


  • Sports Drink Wars In The U.S. To Get Exciting?

    forbes.com - 5 readers - Segments such as bottled water, sports drinks, energy drinks, and ready-to-drink teas and coffees, have grown their share of the U.S. LRB market over the last few years. While CSDs still account for a hefty 41% of the overall market, this percentage share is down from 47% five years ago. Bottled water is the second largest segment, accounting fo...