Gatorade expands into digital fitness with smart-cap bottle design

by Yuyu Chen
The global market for wearable fitness technology is estimated to reach $12.44 billion by 2022, a trend that isn’t missed by brands that target athletes, from Adidas to Under Armour — and now Gatorade. As athletes are increasingly using wearable devices to track diet, measure heart rate and time training, Gatorade is developing a microchip-fitted smart-cap bottle and sweat pat ...Read the full article