How advertisers should respond to fewer ads showing on Google

by Frederick Vallaeys
After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting things happening, most notably the change to the layout of ads on the search results pages. I’ve shared my initial thoughts about this change on my company blog; but now that it’s been live for a few weeks, I wanted to weigh in with ways to optimize accounts that ...Read the full article