How to Crush Your Bounce Rate

by David Leonhardt
One of the top factors that any business looks at when deciding what to promote or to improve is the return rate (which is NOT the same thing as the “rate of return”). The quantity of returns is a key indicator of customer satisfaction. If customers keep returning a toy or a gadget to the store, it most likely means that the product doesn’t work as expected or that it breaks easily.Read the full article