When Data Scientists and Marketers Unite
This video is a recording of a live event held at Metis where our Data Science Bootcamp is taught in New York City. Note: For more information about the Data Science Bootcamp please visit: http://www.thisismetis.com/data-science When Data Science and Marketers Unite is a panel discussion about the ways marketing executives are engaging data scientists to solve business challenges. Speakers include Liv Buli, Data Journalist at Next Big Sound; Jon Gibs, VP Data & Analytics at HUGE; Claudia Perlich, Chief Data Scientist at Dstillery; and Joseph Pagano, Associate Director for Advanced Analytics, DigitasLBi. 0:00 Jason Moss, Cofounder of Metis 3:21 John Harnisher, Vice President of Data, Analytics, and Insights at Kaplan Test Prep 7:07 Joseph Pagano, Associate Director for Advanced Analytics, DigitasLBi 27:38 Liv Buli, Data Journalist at Next Big Sound, Next Big Sound 46:20 Jon Gibs, VP Data & Analytics, HUGE 1:00:10 Claudia Perlich, Associate Director for Advanced Analytics, Dstillery 1:16:23 Full panel Q&A Event Description: Increasingly brands have multiple data sources and hire data scientists to learn how, when, where, and for how much they can acquire customers across the many online and offline acquisition channels: SEM, SEO, email, social, earned, display, etc. We explore how data scientists help marketing teams discover ways to better engage with their customers, determine the best content to reach prospective customers, and ultimately create sustainable relationships with customers.