‘It can bottle our energy’: Why Bloomingdale’s is going all in on Snapchat

Bloomingdale’s looks to Snapchat to capture what other platforms, from Twitter to Instagram to Pinterest, can’t. The department store joined the platform in the fall for September’s New York Fashion Week. This spring, however, is this first time Bloomingdale’s is testing original brand content not surrounding live fashion events on Snapchat.Read the full article