Tips on Penetrating New Markets from Spotify Canada

by Philip Tomlinson
I’m currently attending the RDV_MARKETING where Jamie Hebert, Spotify’s Head of Marketing is talking. For those who don’t listen to music, Spotify was introduced into the Canadian market in 2014 and is a music streaming service. His talk addresses three issues with moving a service into a new market: Expanding audience once early adopters have been saturated Moving from c ...Read the full article