A CMO’s View: How IDG rebranded 100+ media properties

by Amy Gesenhues
©IDG Communications, Inc. Photo contributed by Matthew Mikaelian. Last year, Josh London was named IDG’s first CMO. His inaugural task: overseeing a company-wide rebrand that would impact IDG’s complete portfolio of websites, publications and events. London says he has spent the last year establishing a team, performing comprehensive research, and building a foundation to ...Read the full article