Confessions of a media buyer: ‘Nobody wants to rock the boat’

by Shareen Pathak
Media buyers may be the most frustrated people in digital advertising right now. In our latest confessions, in which we trade anonymity for honesty, we spoke to a senior media buyer at a major agency about why client education is such an uphill battle. What about advertising frustrates you most right now? For me, the biggest barrier to great work right now is digital planning.Read the full article