Content Marketing vs. Native Advertising: What’s a Better Value?

$21 billion. That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers could raise the 14th largest military in the world. Alternatively, we could have fun with 840,000 hot air balloons, 150 million puppies, or 210,000 Teslas. You get the idea – we’re spending a lot of dough on content.Read the full article