Lessons from Lord & Taylor: How to Protect Your Brand When Working With Influencers

Here’s the deal. When you compensate a blogger or give them product in exchange for an endorsement, they need to disclose that to consumers and you, the merchant, needs to enforce that disclosure. It’s not only the ethical thing to do, it’s also the legal thing to do. This point was driven home by a recent Federal Trade Commission complaint against Lord & Taylor*.Read the full article