The inbox laboratory: How email can thrive on empirical experimentation

by Steve Dille
At first glance, Facebook’s new reaction emoji might look just whimsical or downright silly. It seems like a step too far to ask users to go beyond tagging “Likes” into rendering judgments about whether they love a post, find it funny or are actually angered by it. But there’s genius behind how Facebook is rolling out its new reactions emoji feature to subscribers.Read the full article