What a lack of transparency costs marketers

by Patrizio Spagnoletto, CMO, SteelHouse Not many drivers understand the inner workings of a diesel engine. Gasoline goes in, horsepower comes out and you get where you need to go. But in the case of Volkswagen’s rigged autos, the company quickly learned that people care about a lot more than just performance. As a result of modifying their engines to cheat on diesel-emissions tests, U.S.Read the full article