5 dos and don’ts of managing a new international PPC account

by Pauline Jakober
You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do? If you’re like many, the thought of managing international accounts gives you the sweats, but there’s also probably some part of you that’s intrigued. Either way, taking on international accounts can definitely add some serious skills to yo ...Read the full article