7 Ways to Protect Your Brand on Social Media

The huge opportunity offered by social media is not without its risks. If one of the worst brand Tweets of all time from U.S. Airways has taught us anything, it’s that you can’t control your brand image the way you used to. Brands now carry the baggage that accompanies an ‘always-on’ presence on social media. But that doesn’t mean you should fear or forego a social presence.Read the full article