How to talk to your editors about new ad formats

It’s time for “The Talk.” Yes, that one—the one about the birds and the bees and the incremental revenue squeeze. You’ve watched your publication grow from a scrappy upstart to an influential news source. Your audience has broadened. Your revenue blossomed. Thanks are due, in large part, to your editorial team. But in order for your business to continue to grow, changes must be embraced.Read the full article