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adweek.com - 6 readers - The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom. Today, the companies announced a multi-year cross-platform measurement deal, which will allow Viacom to power its Vantage data platform with comScore's measurement tools.
techcrunch.com - 5 readers - There is no question that machine learning is at the top of the hype curve. And, of course, the backlash is already in full force: I’ve heard that old joke..
adweek.com - 5 readers - One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the Internet is challenged: When will apps or Facebook kill the Web?
techcrunch.com - 4 readers - Mattermark, a startup that mines and crunches public Internet data to provide investors, sales teams and others with search tools and other business..