3 Ways to Integrate Influencer Marketing Into Today’s Campaigns

Published 1 min ago 63 For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen study across 58 countries, 84 percent of recipients said they put the greatest trust in recommendations from friends and family. Social media hasn’t changed that. But what the proliferation of blogs and social platforms has done is create a megaphone o ...Read the full article

  • How Blue Apron Plans to Double Its Market

    inc.com - 7 readers - Matt Salzberg, founder of meal-kit delivery startup Blue Apron, talks about his vision for revolutionizing dinner.

  • Blue Apron's Got Big Plans For Dinner -- But So Do Its Hungry Rivals

    forbes.com - 8 readers - Blue Apron is selling dinner kits at a rate of about $40 million a month and is valued at $2 billion. HelloFresh is at almost $3 billion, while Plated also has unicorn potential. Is this the future of food--or Webvan vs. Kozmo redux?

  • Listening To Social Media Cues Doesn't Mean Ceding Control

    forbes.com - 8 readers - Guest post by Patrick Sayler Patrick Salyer is CEO of Gigya.  “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, co-founder, Intuit “Our head of social media is the customer.” -  Unknown spokesperson, McDonald’s Patrick Salyer These social media adages are scary [...]