4 Approaches for Navigating Influencer Marketing in 2016

by Justin Lafferty
For the first few years of its life, Instagram was an ad-free community. By 2017, however, it will produce nearly $3 billion in mobile ad revenue, and 34 percent of American agency professionals cite it as the social network of choice for client campaigns. The opening of the advertising floodgates definitely has Instagram users on edge.Read the full article


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    forbes.com - 50 readers, 10 Tweets - The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice. In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play [...]