As social stars gain influence, the brand mascot becomes an endangered species

by Yuyu Chen
Kevin Jonas, the eldest brother in former Disney star boy band the Jonas Brother, posted a Snapchat video where he challenged Burger King’s fiery chicken fries. He then reposted a screenshot featuring his twisted face to Instagram. “I thought I could handle the heat, I was wrong!” he wrote in the caption. Please go watch Kevin's snapchat story right now.Read the full article