Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

When major Australian newspaper publisher Fairfax Media announced it was cutting 120 frontline reporter jobs last week, it sparked a mass walkout from the newsroom. Fairfax is not alone. Around the world, newspapers are dying as they struggle to keep up with technology. The business model is broken. As reporting jobs are cut, highly skilled writers are being released into the market.Read the full article