Email marketers, meet your new cubicle mate: machine intelligence

In a few years, email copywriters may spend more time editing and approving copy than writing it, and email designers may not actually design “emails” at all. Why? Because of advancements in machine learning and automation. Litmus (my employer) recently asked more than 1,100 marketers: “Will machine learning, AI, and predictive software ever determine the majority of the con ...Read the full article