French publishers fight back en masse against the ad blockers

To fight ad blocking, publishers are finding strength in numbers. Urged by the French online publishing trade body Geste, a group of French publishers are trialling a week-long experiment to deter ad blockers, starting Monday March 21. Those involved include Le Monde, Le Figaro, RTE, Le Parisien, L’Equipe and music platform Deezer.Read the full article