From the Westin to the Waffle House: Overcoming the pervasive challenge of company logic

by Austin Mccraw
I recently overheard an interesting conversation at a Westin hotel check-in counter. It went something like this: “… and we’re energy efficient!” said the Westin receptionist. “That’s great …” the customer’s hesitating response was only met with her static smile. “So …. What does that have to do with my room?” he added.Read the full article