Google’s right-side adpocalypse: What really happened (DATA)

by Larry Kim
About a month ago, Google confirmed the death of right sidebar ads for desktop search results. Search Engine Land paid media reporter Ginny Marvin put together a great FAQ on all the changes search marketers need to know about. One of the big questions asked in Marvin’s post, and a hot topic of rampant speculation throughout the search industry, was how much CPCs would skyrocket.Read the full article