How to Create Persuasive Content: Lessons from Aristotle

Aristotle, the original master of persuasion, taught how to create the most compelling, powerful arguments. Even though Aristotle lived centuries ago, his foundation in persuasion tactics remains the gold standard. The same principles that apply to writing an opinion piece apply to writing compelling marketing content, starting with Aristotle’s rhetorical appeals: Ethos, pathos, and logos.Read the full article

Little Warriors, Big Fight

September is Childhood Cancer Awareness Month. Get involved and join St. Jude in the fight against childhood cancer.