Innovating, recruiting, training: Why agencies are at the 4A’s

by Shareen Pathak
As executives from the agency world descend on Miami for the American Association of Advertising Agencies’ annual “Transformation” conference, we asked attendees and speakers what they’re hoping to get out it. Their answers, lightly edited for clarity. Jeff Goodby, co-founder, Goodby Silverstein & Partners One of the sad facts about our business is that boldness scares some clients away.Read the full article