New Report Shows Spending on Corporate Websites Now Exceeds TV

by Michael Levanduski
A report from the research firm Outsell has been released. This is their annual advertising and marketing study, which looks at digital media spend trends for 2016. They conducted a survey of 1500 B2B and B2C marketers throughout the United States, which touches on 36 spending categories. The report found that in 2016 the total digital spend should be roughly $228 million, whi ...Read the full article