Study: Customers (Especially Millennials) Hate When You Fail To Deliver Cross-Device Experiences

by Justin Lafferty
Today’s consumers have a high bar of expectation. They want the experience from desktop to mobile to tablet to flow smoothly, and they definitely notice when this fails. A new study released Tuesday by Adobe explores the cross-device preferences of consumers, finding that 66 percent of device owners get frustrated when content is not synchronized across devices.Read the full article