Vice CEO Shane Smith to agencies: ‘We like you.’

by Shareen Pathak
Agencies have been worried about their place in a new digital economy where publishers can service clients directly. But for Vice CEO Shane Smith, who spoke at the 4A’s annual Transformation conference Tuesday, agencies need to stop being so damn scared. Asked by moderator Susan Credle, global chief creative officer at FCB, how agencies can best work with Vice, Smith said they ...Read the full article